Erika Gherardi
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Erika Gherardi Program Manager · Sales Trainer

I like figuring things out.

When there is a problem, I look for the solution and, more and more often, I build it with artificial intelligence. Here I tell what I try, what I make and what I learn along the way.

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Erika Gherardi. My own photo, reworked with AI.
Portrait Fig. 01

My own photo, reworked with AI.

02 Now

What I do.

Since 2025 I've been Sales Trainer at Trade Srl, and Program Manager since 2026, running the training program for the multi-brand and single-brand retailers that sell a major tech brand's products across Italy.

A

Program management

I run the training program end to end: I coordinate a team of trainers across the country, manage the relationship with the client and oversee the full cycle, from content production to performance reporting.

B

Sales training

I design and deliver training for retail staff on product knowledge, consultative selling and customer experience. Storytelling, roleplay and hands-on activities help people retain and apply what they learn.

What my own tools changed

03 The idea

Curiosity, put to work.

When something sparks my curiosity, I want to learn as much as I can. Then I ask myself whether I can put it to use: try it, build something with it, improve it.

04 Lab

Things I built because I couldn't leave the idea alone.

Not every experiment works, but even the ones that don't have taught me something.

See all 15 projects
05 Story

Different experiences.
Same curiosity.

I studied psychology, led the editorial team of an online tech magazine, and now design training for salespeople.

  1. 2025–now

    Program Manager & Sales Trainer

    Trade Srl

    I've been Sales Trainer since 2025, and Program Manager since 2026: I run the training program for the retailers that sell a major tech brand's products across Italy, design and deliver the training, coordinate the trainer team, manage the client relationship and follow the whole cycle, from content to performance reporting.

  2. 2013–2024

    Co-founder, Chief Editor & Content Creator

    Techprincess

    I co-founded Techprincess, an Italian online tech magazine, in 2013, and from 2019 it was my full-time job. I led the editorial team and managed projects from client relations to content planning and delivery. Articles, videos, and tech explained on TV and radio.

    In those years

    articles published
    +1500
    YouTube videos published
    +200
    TV and radio interviews
    +10

In the media

Also
  • Degree in Psychological Sciences and Techniques, University of Milano-Bicocca (2006–2010)
  • HarvardX: Rhetoric, The Art of Persuasive Writing and Public Speaking (2025)
Read my full resume

Every curiosity gets its experiment.

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