Erika Gherardi
Resume
Program Manager and Sales Trainer, previously Chief Editor of an online tech magazine. My full experience, in detail.
- Now
- Apple Program Manager & Sales TrainerTrade Srl
- Based in
- Milan, Italy
- Languages
- Italian, English
Experience
-
2025 – Current
Apple Program Manager & Sales Trainer
Trade Srl
I've been Sales Trainer since 2025, and Program Manager since 2026. I design and deliver training programs for the staff of Apple's retail partners across Italy, both multi-brand and single-brand, focusing on product knowledge, consultative selling, and customer experience. I work with storytelling, roleplay, and active engagement formats to make learning stick.
I also coordinate the trainer team across the territory, manage the relationship with the client, and oversee the full training cycle from content production to performance reporting.
What my own tools changed
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2013 – 2024
Co-founder, Chief Editor & Content Creator
Techprincess · Techdream Srl
I co-founded Techprincess in 2013 with two partners and ran it alongside another job, until it became my full-time work in 2019, with the founding of Techdream Srl.
I started as a writer, then took the lead of the magazine and all its authors and became a Content Creator: I learned to write, shoot, edit and publish content, from idea to publication. I have always looked after the technical side of the site, even as other people joined the team, and I am the reference for SEO and user experience.
In recent years I also worked as project manager on client projects: sponsored articles and videos, events, social content, working with companies and agencies of every size. I ran live streams on Twitch in direct contact with audiences of up to 250 people, created content for Instagram and TikTok, and handled social planning for Techprincess, Orgoglionerd and Techbusiness, the online magazines of Techdream Srl.
Since 2025 I have kept contributing to Techdream.
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2013 – 2018
Medical Case Handler
Europ Assistance Italia · Milan
Part-time role, alongside the early years of Techprincess.
I managed medical assistance cases for travellers in emergencies abroad: I coordinated branch offices and local correspondents, liaised with healthcare facilities and organised medical repatriations, including air ambulance logistics. I learned to stay calm and focused on the solution even under pressure, and to support clients in serious difficulty.
I worked in a shift-based team, where handovers had to be precise and coordination between groups constant, to ensure continuity of assistance regardless of who was on shift.
Education
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2006 – 2010
Psychological Sciences and Techniques
Università degli Studi di Milano-Bicocca
A degree that deepened my curiosity about how people think, feel, and connect, a foundation I carry into everything I do.
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2001 – 2006
Scientific High School
Istituto David Maria Turoldo
A five-year academic program focused on science and mathematics, fostering analytical skills, logical reasoning, and problem-solving abilities, alongside a solid foundation in the humanities.
Certifications
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2025
Rhetoric: The Art of Persuasive Writing and Public Speaking
HarvardX
Developed skills in persuasive writing and public speaking, with a focus on rhetorical strategies, logical reasoning, and effective communication.
Skills
Training
- Sales training
- Consultative selling
- Roleplay
- Program management
- Coaching
Content and communication
- Storytelling
- Public speaking
- Editorial leadership
- Video making
- SEO
Tools
- AI and automation
- WordPress
- HTML/CSS
- Design
Knowledge
- Marketing
- Digital design
- Social media
- Time management
- Problem solving
- Flexibility
- Web design
Languages
- Italian
- Native
- English
- Fluent
- Spanish
- Basic